Tonight’s awards ceremony concluded Golden Drum 2026, the international festival of creativity, with agencies from the Adriatic region winning a total of ten awards. They were represented in the final stage of the main competition by 16 entries from Croatia, North Macedonia, Serbia and Slovenia, with work spanning design, media use, creative effectiveness and craft.
Four awards for the campaign The Scratching Ads earned McCann Skopje first place in the Adriatic Agency of the Year ranking. Studio Sonda took second place, while Imago Ogilvy ranked third.
McCann Skopje’s campaign The Scratching Ads won gold in the Ambient Media category, in the Creative Use of Media group within the Creative Media Excellence section. In the same section, it also received silver for Use of Creative Idea, in the Excellence in Media group. It won a second silver in the Profit category, in the Creative Effectiveness group of the Creative Business Excellence section, while the ad series received bronze for Ambient & Experiential, in the Out of Home (OOH) group of the One-Channel section.
For Label Created by the Wine Itself, Studio Sonda won gold for Packaging Design, in the Design group of the One-Channel section, and silver for Art Direction, in the Industry Craft group of the Craft Drum section.
Imago Ogilvy won gold for Casting with A Cry for Hydration, in the Motion Craft group of the Craft Drum section. The same work also received bronze in the Genius Loci/Local Spirit category, within the All Juries section.
Zagreb-based agency Three Lions brought Croatia another award. Its work Croatia, I Hear It’s Beautiful won bronze in the Long Online Film category, in the Film group of the One-Channel section. Serbia’s McCann Beograd also received an award, with its campaign Till Death Do Us Part winning bronze in the Non-profit category, in the Creative Effectiveness group of the Creative Business Excellence section.
Slovenia’s AV STUDIO finished the main competition as a finalist with The Pink Receipt. Slovenia also had the only two teams from the Adriatic region in the final of the Young Drummers competition, supported by Mastercard Slovenia. Vito Sedej and Tit Jaklič from Agencija 101 reached the final with Priceless Detours, while Lučka Fabijan and Ivona Repše from DROM Agency presented Move Contactless. Experience Contactful.
