Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Na portal Media Marketing i Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: Manifesto in the sky | PRIJAVITELJ: Creative Disorder Studio | KLIJENT: One Albania | STRATEŠKI PARTNER: Gogel Publicis/Tirana | DRŽAVA: Srbija | KATEGORIJA: Miscellaneous
OPIS PROJEKTA: Albanians are often let down by big companies that promise big things, but rarely deliver. This is why Albanians are skeptical toward new brands, especially when entering the market. We decided to promise nothing to our future clients, but instead, thank our biggest skeptics. Because no one can help you improve like your biggest skeptic. We used 500 drones connected by One Albania network to write our brand manifesto across the sky thanking the citizens of Albania… For doubting us. During the drone show we filmed a TV commercial across the city of Tirana getting reactions of real people to the text in the sky and using this content we created a 360 launch campaign. The results were: event: 50,000; reach: 3.3 million, impressions: 5 million, interactions: 7.5 thousand.
NAZIV PROJEKTA: Među svojima nikad nisi tuđi čovik | PRIJAVITELJ: Bruketa&Žinić&Grey | KLIJENT: Heineken Hrvatska | DRŽAVA: Hrvatska | KATEGORIJA: Alcoholic Beverages
OPIS PROJEKTA: Karlovačko beer has been a sponsor of Hajduk football club since 2016. The brand shares numerous values with the club, and their mutual loyalty and support are evident in both moments of defeat and moments of victory. The longevity of this partnership has resulted in perfect understanding between the club, its fans, and Karlovačko beer. So much so that sometimes, no one else understands them as well as the most dedicated fans do. This very fact served as the creative trigger for a campaign that is unlikely to be fully grasped by anyone who is not a long-time follower of Hajduk and the most ardent connoisseur of the football legends that have left their mark on the club's history.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!
