Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: Lepo je biti kmet | PRIJAVITELJ: Agencija 101 | KLIJENT: Ministry of Agriculture, Forestry and Food | DRŽAVA: Slovenija | KATEGORIJA: Miscellaneous
OPIS PROJEKTA: There is a common derogatory phrase in Slovenian language: “You are a farmer”. It perfectly outlines how the profession of a farmer is perceived in Slovenia: as undesirable and unrespectable. But this image of farming stems from myths of the distant past. Modern farming is totally different from public perception. It is a promising profession with a purpose. In order to increase enrollment in farming highschools and colleges, the Ministry of Agriculture needed to show young people what modern farming really looks like and prove that it is a really cool job for people that don’t like sitting in an office. That is why the Ministry of Agriculture decided to go on TikTok and make young Slovenian farmers stars on a platform filled with beauty, lifestyle and sport influencers. We educated 4 farmers how to write & shoots TikToks about their daily lives, how to publish and how to interact with followers. They became content creator for our profile Lepo je biti kmet and soon TikTok stars.
NAZIV PROJEKTA: Mali veliki talenti | PRIJAVITELJ: ZOO agencija | KLIJENT: Konzum d.d. |STRATEŠKI PARTNER: Val produkcija | DRŽAVA: Hrvatska | KATEGORIJA: Retail, Community Care
OPIS PROJEKTA: Croatian schools are supposed to be a place where little talents become big ones. However, schools often do not have enough equipment. They lack class equipment, multimedia, IT equipment, science sets, sport sets, etc. Konzum, the leading Croatian retail chain, wanted to change things so they did a community and campaign with a simple mechanism. For every 10 euros you spend at Konzum, you receive one coupon that you can donate to your favorite school. After that, schools can exchange the coupons for the equipment they need. We teamed up with some famous talents led by soccer superstar Joško Gvardiol to produce a 360° campaign. We are very proud of our results: More than 60% of schools registered for the program. Communities donated over eleven million coupons. Schools ordered nearly 6000 pieces of school equipment. And that's how you help little talents become big ones.
Čestitke finalistima, a najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!
