Join us on our (advertising) journey throughout the region! The expert juries of the regional creativity competition BalCannes have selected the most creative projects and granted them the finalist status!
And who are the lucky finalists? From 1 February, Monday to Friday, two finalists will be showcased daily on the Media Marketing portal and BalCannes Facebook page – until the end of February! Online formats allow us to transcend borders and connect daily, which is why BalCannes showcase takes place in the social media sphere – until we meet in person at DK2024 to celebrate the best of the best. Keep in mind that the finalists are posted in the alphabetical order of the case title, so make sure not to miss out on daily updates.
CASE TITLE: BOOKtiga MatchBook| ENTRANT: Studio Sonda | CLIENT: Gradska knjižnica Poreč | COUNTRY: Hrvatska | CATEGORY: Tourism, Culture and Leisure
CASE SUMMARY:
In the world of fast media, aiming to ignite the love for books in younger generations and increase the number of BOOKtiga (festival of used books) visits, MATCHBOOK, a dating-app-like web platform, was designed to connect us with books we fall in love with. We brought to life characters from the classics: Anna Karenina, Simon Basset, Robinson Crusoe, Jay Gatsby, Bridget Jones… and in order for visitors to meet the characters and “match” with them, dating profiles were created. So visitors could arrange a „date“ during BOOKtiga. and beside the date, they were rewarded with a book and an annual membership. The excellent results of the campaign confirmed the perfect combination of contemporary lifestyle and timeless love: 1,150 books sold, 1,715 EUR collected, 1,500 visitors, 3x more visits to the library’s website, 4% average ER and 40 romantic dates in just 3 days (mostly younger generations).
CASE TITLE: Burekuna| ENTRANT: AGENCIJA 101 | CLIENT: Burek Olimpija | COUNTRY: Slovenia | CATEGORY: Food
CASE SUMMARY:
Burek Olimpija responded to the abolition of the Croatian kuna by opening Burekuna, the first and only exchange in the world where people could exchange kuna for burek. The move resonated on social networks, generated a lot of enthusiasm among users and achieved a viral effect and unpaid coverage by the Slovenian media. The campaign manifested itself in significantly increased visits to Burek Olimpija branches.
Results: 5000+ impressions, 2000+ shares, 400.000+ organic reach, 10+ unpaid media coverage, 29.870 Croatian Kunas collected.
Congratulations to all the finalists! The best among them will be celebrated at the awards gala at the newest edition of the DK Festival which takes place 11– 14 April 2024. See you in Rovinj!