Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: Frikom Kapri Leto je | PRIJAVITELJ: Leo Burnett Belgrade | KLIJENT: Frikom | DRŽAVA: Serbia | KATEGORIJA: Food
OPIS PROJEKTA:
Kapri is the real love brand with a strong tradition and is visually very distinctive. It stands on the market as a pioneer of sweet romantic communication. However, the times have changed and we needed to spice things up, so we decided to fight for the brand's “happily ever after” by creating a new world of romance! We set up a new visual dresscode created in such a way that it can be used through thousands of new options. Kapri romance turned into an interesting, attractive, seductive way of communicating on every channel, making the Kapri campaign the hottest campaign of the summer. The results: 3.1 million Youtube views, 4 million total video views, 60 million impressions, 3.6 million reach. Sales increased* 27% vs 2021. *source agb nielsen media.
NAZIV PROJEKTA: GastarbAIter | PRIJAVITELJ: AGENCIJA 101 | KLIJENT: Counseling office for Workers | DRŽAVA: Slovenija | KATEGORIJA: Community Care
OPIS PROJEKTA:
GastarbAIter is an informational tool that uses OpenAI's artificial intelligence technology for data processing of Slovenian labor legislation documents. On a freely accessible web page users can ask any question related to working in Slovenia in 92 languages and get an immediate response in their language, explained without the use of legal jargon. It is based on machine processing and analysis of Slovenian labor law by artificial intelligence. GastarbAIter was created as an informational weapon to fight communication power imbalance between foreign workers and employers. The tool has an exponential growth in usage and efficiently employs the high tech technology to fight for highly unempowered “gastarbeiters”. More than 50.000 answers were generated so far with a 250% increase of requests for consultancy.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!
