U veljači smo krenuli na (marketinško) putovanje po regiji, a danas ga privodimo kraju! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivali smo po dva projekta finalista! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti su objavljivani abecednim poretkom po nazivu projekta.
Naziv projekta: #VolitePipi | Prijavitelj: Imago Ogilvy | Klijent: Pipi | Država: Hrvatska | Kategorije: Bezalkoholna pića; Društvena odgovornost
Opis projekta: Pipi is no ordinary juice. Pipi is the sea, summer and Dalmatia. In those moments when we are totally relaxed, even a little “deaf” to other people's opinions and stories. When we do everything our way, regardless of how we look and who we love. Pipi wanted to convey this attitude in the post published on FB and IG, which shows two boys being carefree and enjoying themselves on the beach while in #bolimePipi state of mind. The post caused an avalanche of comments and started a dialogue about sexism, homophobia and tolerance. The conservative stream called for a boycott, labels were burned, hatred was openly advocated. But on the other hand, the post caused a number of positive reactions, both from the LGBTQ community, and from the general public, who gave their support and presented a new, tolerant Croatia. It is obvious that times are changing. I boli nas Pipi!
Results:
+50 articles on regional portals
over 1 million HRK of free PR
243 lost followers on FB and IG
6,386 followers gained on FB and IG
+7,500 comments of support
23,994 likes (IG + FB)
Naziv projekta: Vote (Glas) | Prijavitelj: Via Media | Klijent: Helem nejse | Država: Bosna i Hercegovina | Kategorija: Društvena odgovornost
Opis projekta: Task: Encourage the youth to vote in the local elections 2020 in BiH and initiate the change.
Challenge: They simply don’t give a *hit.
Solution: Artificial Intelligence + Helem Nejse, one of the most popular hip-hop bands in the country.
We produced the first regional deep fake music video and showed the true faces of regional political leaders Izetbegović, Dodik, Čović, Vučić, and Milanović. We combined AI and creativity to speak when they couldn't and published the music video during pre-election silence, as a specific critique of the entire nationalistic political system of the region.
Results: A record youth turnout rate in 2020 (51.44%) of youth – every other young person voted.
For the first time in 30 years, nationalistic parties did not win in Kanton Sarajevo.
Naziv projekta: Wiener osiguranje VIG na Sarajevo Film Festivalu | Prijavitelj: MITA Group | Klijent: Wiener osiguranje VIG | Država: Bosna i Hercegovina | Kategorija: Korporativne komunikacije
Opis projekta: The leading film festival in this part of Europe attracts tens of thousands of tourists every year, and during the seven days of the festival, Sarajevo becomes the region's center. It's a great chance to increase brand recognition and promote Wiener osiguranje VIG services. Humorously, we drew the attention of visitors and participants of SFF to the insurance of property, life, and everything you want.
Čestitke finalistima! Videosažetke možete pogledati na Facebooku BalCannesa, a samo najbolji među njima zaslužit će nagrade i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023. Vidimo se u Rovinju!
