Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv projekta: Untouched by Light | Prijavitelj: Bruketa&Žinić&Grey | Klijent: Radgonske gorice | Strateški partneri: Kaligraf, Rotoplast | Država: Hrvatska | Kategorija: Alkoholna pića
Opis projekta: Radgonske Gorice, a winery with a 170-year-long tradition of making internationally awarded sparkling wines, wants to increase its global market share. According to Professor Ann C. Noble, exposure of wine, sparkling wine especially, to sunlight or fluorescent light causes a light-struck taste. The winery, acting on the agency’s suggestion, created a new sparkling wine untouched by light. Instead of traditional marketing, they created a unique product to appeal to worldwide distributors and media. After the night harvest, grapes are left to age for two to three years in the complete darkness of Gornja Radgona cave. Once out, the sparkling wine is protected in a 99% black glass bottle, packed in a vacuum-sealed, light, and airproof bag. Promotions are held in the dark. Untouched by Light has been mentioned in over 400 free press releases worldwide, and Radgonske Gorice has new distributors in the US, China, Japan, and Switzerland.
Naziv projekta: Villa “Wilderness” | Prijavitelj: Communis d.o.o. | Klijent: WWF Adria | Država: Srbija | Kategorija: Društvena odgovornost
Opis projekta: Serbia is the homeland of illegal construction.
Authorities and the public are insensitive while the investment mafia acts openly in the cities, but when the construction crime has expanded into the Uvac, a protected reserve, WWF decided to act.
We created Villa Wilderness – a fake luxury accommodation in the heart of the national reserve. We advertised this irresistible decoy in the peak tourist season mainly on Instagram.
Instead of additional photos and reservation details, @vila_divljina page revealed the disturbing truth about ecosystem devastation and led the audience to the full CINS investigative article.
In one week, we generated 3.867.691 impressions.
Our profile attracted 312.761 unique visitors with 1669 content interactions and 11.500 interactions with campaign content.
The CINS article had more visits in 15 days than in 6 months before the campaign.
For the first time in years, the State Revision Institution made a public statement and ordered rigorous inspections in protected areas.
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili; 4 zida; Art&Grad; Beestro; Bili billboard; Brigometar; Converse – Rečnik nove stvarnosti; IN CHARGE DURING THE NIGHT; Jedna manje; Literally for peanuts; Lito je tamo di si ti; Ljudski je uspoređivati; Make AI-Generated Art, Not Human-Generated War; Metalac x Konstrakta – Umetnica mora jesti kuvano; Muzika svuda; (NE)SIGURAN DOM; Nije u redu u uredu; Oči ti šalju signale?; OQUEER; Otkrij Varteks; Pavle Pauq predstavlja LAQO; Pipi guza; Poziv Djeda Božićnjaka; #Prviput; Seniori – Imam minut; SKRIVENI TALENTI; Smooth ON; Srećna mi NovA1; Superhero; ŠTA TO STAVLJAŠ U NOS; The most delicious stories of our waters; The Sweds; Twitter Amplify – Tour de France campaign.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023. Vidimo se u Rovinju!
