Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv projekta: Srećna mi NovA1 | Prijavitelj: Leo Burnett Beograd | Klijent: A1 Srbija | Država: Srbija | Kategorija: Telekomunikacije
Opis projekta: For the occasion of the New Year holidays, A1 created a special offer with a big discount on phones with NEO tariffs, as well as 3 months without a monthly fee for NEO, without a device. The challenge was to stand out with communication in a saturated and competitive holiday period.
2021 was challenging for everyone. That's why the New Year, 2022 was a moment to reward the person who is most special to us, who deserved it the most, but is the last person that comes to our mind – ourselves.
We brought this insight to life under the slogan “Srećna mi NovA1” and created an integrated campaign whose carriers were regional acting stars Goran Bogdan and Tamara Krcunović. They wish themselves a happy New Year with the famous song “I love you, you little fool” a retrospective of their challenges in the past year, and a call to users “If someone deserved a gift, it's you.”
Results: the most effective and likable telco campaign in 2021, with the highest recall and emotional appeal; the number of renewed contracts for devices has doubled.
Naziv projekta: Superhero | Prijavitelj: McCann Beograd | Klijent: Mastercard | Strateški partneri: Chapter4, Barbara Garčević PR, Drive Beograd, dentsu, Cloud21, Adventure, Dušan Milenković | Država: Srbija | Kategorija: Društvena odgovornost
Opis projekta: NURDOR national association of parents of children with cancer aims to deliver a dignified treatment and recovery for kids fighting cancer.
Donations in Serbia are usually random and offer only temporary solutions for one of the biggest NGO’s.
With the ambition to change donating culture from chaotic one-time acts into a movement, Mastercard brought innovation and created SUPERHERO – a streat-wear fashion brand and sustainable business model, and a modern online platform with a simple mechanism for donations.
Superhero platform enables Nurdor to have a constant source of income as each purchase of an item from the collection is a donation.
In the first 24 hours after the collection was launched 30% of items were sold out and out of stock, and in 15 days almost 50% of items were out of stock.
Over 2 million RSD was collected in just two weeks.
46% of donations on superhero.com platform were first-time ever donations to NURDOR.
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili; 4 zida; Art&Grad; Beestro; Bili billboard; Brigometar; Converse – Rečnik nove stvarnosti; IN CHARGE DURING THE NIGHT; Jedna manje; Literally for peanuts; Lito je tamo di si ti; Ljudski je uspoređivati; Make AI-Generated Art, Not Human-Generated War; Metalac x Konstrakta – Umetnica mora jesti kuvano; Muzika svuda; (NE)SIGURAN DOM; Nije u redu u uredu; Oči ti šalju signale?; OQUEER; Otkrij Varteks; Pavle Pauq predstavlja LAQO; Pipi guza; Poziv Djeda Božićnjaka; #Prviput; Seniori – Imam minut; SKRIVENI TALENTI; Smooth ON.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023. Vidimo se u Rovinju!
