Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv projekta: Skriveni talenti | Prijavitelj: BBDO Zagreb | Klijent: Zagrebačka pivovara | Država: Hrvatska | Kategorija: Alkoholna pića
Opis projekta: The pandemic has closed airports, landed airplanes, and shut restaurants, cafes, and tourist accommodations. It has emptied the concert halls, theatres, and cinemas, basically making us the prisoners inside our own homes.
But although closed within 4 walls, Croatians have not been just sitting pretty and doing nothing.
Ožujsko has launched this campaign to uplift the spirits of the nation, traditionally known as one that would never agree to be defeated.
Naziv projekta: Smooth ON | Prijavitelj: Publicis Skopje | Klijent: Pivara Skopje AD | Država: Sjeverna Makedonija | Kategorije: Alkoholna pića
Opis projekta: Skopsko Smooth as a brand supports the progressive and creative scene and that’s what makes it different. This time its music. Rich local music production, and talented artists, but known to a limited audience. Spotify is the best solution since it’s widespread among youngsters, but if you don’t have a number of streams, it’s very difficult to get traction. Can we help? Use the wide distribution and quantities of Smooth to promote artists and increase their streams. We created SmoothON platform where streaming on Spotify is triggered by scanning the packaging, creating thousands of opportunities to be heard and be in the spotlight. Every week we promote a new playlist curated by the different influencers. Supported by full media coverage resulting in streams increase of the artists:
92 artists, 200 songs, 14 hours of fresh music
+15K minutes played, +27,3% Spotify daily music streams
+73% impressions, TTL 8.665.930
+50.6% SM profile visits
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili; 4 zida; Art&Grad; Beestro; Bili billboard; Brigometar; Converse – Rečnik nove stvarnosti; IN CHARGE DURING THE NIGHT; Jedna manje; Literally for peanuts; Lito je tamo di si ti; Ljudski je uspoređivati; Make AI-Generated Art, Not Human-Generated War; Metalac x Konstrakta – Umetnica mora jesti kuvano; Muzika svuda; (NE)SIGURAN DOM; Nije u redu u uredu; Oči ti šalju signale?; OQUEER; Otkrij Varteks; Pavle Pauq predstavlja LAQO; Pipi guza; Poziv Djeda Božićnjaka; #Prviput; Seniori – Imam minut.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023. Vidimo se u Rovinju!
