Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa i na portalu Media Marketing od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv projekta: Pipi guza | Prijavitelj: Imago Ogilvy | Klijent: Pipi | Država: Hrvatska | Kategorija: Bezalkoholna pića
Opis projekta: Pipi is a brand that celebrates carefreeness and summer. That's why Pipi was particularly hurt by an online contest launched by a beauty salon from Zagreb at the height of the summer season. In the post that horrified the public, they invited women to send photos of other people's butts that need beauty treatment. As a relaxed brand that sculpted a monument to the unsculpted body on the famous Split beach, Pipi decided to stand up for all butts because she believes that the butt does not need treatment but a beach towel to lay on and enjoy. That’s why Pipi launched her contest on social media and invited women to send photos of their butts – toned and cubed and pear-shaped, flat, round, whatever. As many as 169 women responded to this brave call, with thousands of digital thumbs up from an audience. That's how the smart ones ended up with beach towels, not treatment – i boli ih Pipi!
The results: 169 applications, 25,853 reach, 7,695 likes, 432 saves, 30,272 impressions, 200 comments, 1565 new followers, Budget: HRK 0.
Naziv projekta: Poziv Djeda Božićnjaka | Prijavitelj: ZOO agencija | Klijent: Konzum | Strateški partner: Asombro Extremo | Država: Hrvatska | Kategorija: Maloprodaja
Opis projekta: Konzum is the leading retailer in Croatia and parents and children are its most important target group. During December 2021. we wanted to connect with our most important audience. Pandemic was still underway, so we decided to give kids and their parents an online experience – a video call with Santa Claus.
We used data given by parents to render a personalised video experience for every kid that visited our page. By carefully designing user flow and filling it with surprises, we managed to create magical emotions. The high point was the moment when Santa picked up the phone and called the kid and at the end of the experience, Santa signed a personalized photo for the kid to download.
The experience went viral. We delivered it to more than 400,000 unique users! Almost 300,000 children downloaded the signed photo and we increased website traffic by almost 70%.
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili; 4 zida; Art&Grad; Beestro; Bili billboard; Brigometar; Converse – Rečnik nove stvarnosti; IN CHARGE DURING THE NIGHT; Jedna manje; Literally for peanuts; Lito je tamo di si ti; Ljudski je uspoređivati; Make AI-Generated Art, Not Human-Generated War; Metalac x Konstrakta – Umetnica mora jesti kuvano; Muzika svuda; (NE)SIGURAN DOM; Nije u redu u uredu; Oči ti šalju signale?; OQUEER; Otkrij Varteks; Pavle Pauq predstavlja LAQO.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023. Vidimo se u Rovinju!
