Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv projekta: (NE)SIGURAN DOM | Prijavitelj: BBDO ZAGREB | Klijent: IKEA | Država: Hrvatska | Kategorije: Kućanstvo, Društvena odgovornost
Opis projekta: It’s said that walls have ears – but we wonder how they stay deaf to domestic violence. During the pandemic, the number of domestic violence cases has significantly increased. And if we didn’t turn a blind eye, we’d have noticed the silent witnesses within people’s homes, telling the sad story of what was going on inside. We’ve created this campaign not only to raise awareness but also to raise funds for domestic violence shelters and to educate our employees and partners. In the end, almost 77K euros was collected for the Autonomous women’s house, many panels and workshops took place, and we had 429K social media reach. And the number we don’t know, but we wholeheartedly hope it grew – was the number of victims who summoned the courage to seek help.
Naziv projekta: Nije u redu u uredu | Prijavitelj: Señor | Klijent: CESI | Strateški partneri: Human interaction company, Outdoor Akzent | Država: Hrvatska | Kategorija: Društvena odgovornost
Opis projekta: Gender prejudice is the main cause of inequality and it’s so deeply rooted in our society that we often don’t even notice it.
Since the idea was to test these prejudices the same way — without people even noticing it — the campaign began with teasing prejudiced statements on OOHs. Even though no gender was mentioned in these statements, 85% of voters on www.nijeuredu.com first thought of women.
Posts showing troubling statistics were shared online more than 30.000 times, and without any investment in online advertising, the goal of 10 000 signatures supporting the change of a part of the Labour act was exceeded in just three days. The campaign was mentioned in 57 different media outlets which helped gather more than 20.000 signatures overall — an important step towards changing the law and the society in which the opening statements will, in our minds, truly be gender-neutral.
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili; 4 zida; Art&Grad; Beestro; Bili billboard; Brigometar; Converse – Rečnik nove stvarnosti; IN CHARGE DURING THE NIGHT; Jedna manje; Literally for peanuts; Lito je tamo di si ti; Ljudski je uspoređivati; Make AI-Generated Art, Not Human-Generated War; Metalac x Konstrakta – Umetnica mora jesti kuvano; Muzika svuda.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023.
