Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa i portalu Media Marketing od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv projekta: Ljudski je uspoređivati | Prijavitelj: Señor | Klijent: Hrvatski Telekom, brand bonbon | Država: Hrvatska | Kategorija: Telekomunikacijske usluge
Opis projekta: More than ever, consumers know what they want and they expect that the brands give them the tools to achieve it. The most aware consumers of all are smart shoppers, who’re always on the hunt for the best offers, lowest prices, and the highest standards. They want tangible benefits, not slogans. They’re curious and intelligent, and even though they’re confident in their decisions, they’ll think twice about the offer. Bonbon did a brand repositioning, keeping smart shoppers in its mind as its primary target. How? Bonbon realised they like to compare things, and bonbon considers that – a human instinct of rational consumerism. That’s why, with its new communication platform “It’s human to compare”, bonbon asked the consumers to carefully look at every offer, encouraging them to compare and make the best decision, without selling a cat in the sack.
Naziv projekta: Make AI-Generated Art, Not Human-Generated War | Prijavitelj: Pristop | Klijent: Truhoma Fund | Država: Slovenija | Kategorija: Društvena odgovornost
Opis projekta: The war in Ukraine has been raging for months, leaving millions displaced and in need of urgent humanitarian aid. For blockchain charity Truhoma we used AI-generated art in a mission to help Ukrainian civilians through 100% transparent donations. We used real news headlines about the ongoing war in Ukraine and applied them to a popular text-to-image AI tool Crayon. The result is a series of surreal AI-generated images which are hard to distinguish from reality. The message is that, unlike AI-generated images, the war in Ukraine is real & is still being “generated” by human hands while millions of Ukrainian civilians are still in need of help. The campaign expanded with dozens of global AI artists joining the campaign and creating over 200 original anti-war tributes under #AIartNotHumanWar hashtag. In 2022 thanks to Truhoma’s efforts over 1500 packages of food & other necessities were delivered to Ukrainian families.
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili; 4 zida; Art&Grad; Beestro; Bili billboard; Brigometar; Converse – Rečnik nove stvarnosti; IN CHARGE DURING THE NIGHT; Jedna manje; Literally for peanuts; Lito je tamo di si ti.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023. Vidimo se u Rovinju!
