Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv projekta: Literally for peanuts. | Prijavitelj: Why Not | Klijent: The Fun&Fit Company | Država: Srbija | Kategorije: Hrana, Korporativne komunikacije
Opis projekta: When you have a peanut brand as a client, and they need support in launching their new communication strategy what do you do? You find the right team to work for peanuts. Literally. Breaking the standards of snacks campaign we launched a job ad with a provocative message We need someone to work for peanuts. Literally. It immediately attracted attention, triggered a discussion and inspired people to send their unique job applications. We received a lot of authentic and creative user-generated content. Our Instagram page literally_for_peanuts gained over 2000 new followers in just a few days. And the results were there: together with the rest of the image campaign, we helped push brand awareness and a sales increase of 15%. But our greatest achievement is our colleague, Boris, who is working with us. For peanuts. Literally.
Naziv projekta: Lito je tamo di si ti | Prijavitelj: Imago Ogilvy | Klijent: Pipi | Strateški partneri: DRAP, Vedran Klemens | Država: Hrvatska | Kategorija: Bezalkoholna pića
Opis projekta: Summer/lito, where are you? everyone asked themselves in the summer of 2020. Pipi did not want anyone in Croatia to be deprived of the sea, sand and sounds of the beach and decided that the summer of 2020 should not be questioned! In that year’s campaign, the whole Croatia has been transformed into a beach, and consumers were invited to take their place wherever they are because if you are in the #bolimePipi state of mind, summer is where you’re at. The campaign used primarily digital channels, and the central place was a website where consumers could take their place and thus win the #bolimePipi Lito 2020 package deal. The package contained everything you need to experience summer when you are in Dalmatia: sea salt, which turns water into a sea, a bottle with the real scent of a forest, a shell that produces the sound of the sea… Witty illustrations from the website that showed consumers carefree and relaxed enjoying the summer, wherever they are, were used as content and for advertising on social media, Google ads (GDN, GSN, Gmail) and remarketing.
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili; 4 zida; Art&Grad; Beestro; Bili billboard; Brigometar; Converse – Rečnik nove stvarnosti; IN CHARGE DURING THE NIGHT; Jedna manje.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023. Vidimo se u Rovinju!
