Upoznajte nove finaliste BalCannesa: GUC GUC (Imago Ogilvy) i I dalje osigurava vaš mir (Señor)
Svakoga dana abecednim redom otkrivamo nove finaliste BalCannesa – a samo najboljima među njima bit će dodijeljene statue na Danima komunikacija!
Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv projekta: GUC GUC | Prijavitelj: Imago Ogilvy | Klijent: Studena | Država: Hrvatska | Kategorija: Bezalkoholna pića
Opis projekta: In order to make it easier for people to get water down their throats, and to get the idea of hydration into their ears, Studena decided to make a cover of a good old hit by Senna M, a legend of the dance scene in the 90s. New lyrics of a well-known melody, Internet aesthetics of memes and games, a video content shot in landscape and portrait format, Giphy stickers, fresh content for social media and a special bottle edition helped make the Studena brand more saleable and visible. In other words, to grow ‘like out of the water’. The results: 3,687,145 video views; 1,461,228 IG + FB reach; 1,578,275 engagement IG + FB; 58,836,762 impressions in total; 304,366 Tik Tok views; 17,800 Tik Tok likes; 43.49% CTR GSN; 200% increase in brand preference; 1,2 p.p. growth in quantitative market share; 36% sales growth.
Naziv projekta: I dalje osigurava vaš mir | Prijavitelj: Señor | Klijent: Wiener osiguranje | Država: Hrvatska | Kategorija: Financijske i osiguravajuće usluge
Opis projekta: Insurances often scare their consumers – with fires, floods, or burglaries. But not Wiener – whose consumers only have sweet things to worry about. Wiener’s platform “Insures your peace of mind” which we launched in 2019. achieved great success – an increase of all brand indicators (awareness, usage, consideration), growth in a market in decline, and better results than the competition with larger budgets.That’s why, in the second flight of the campaign, we continued with the same brand positioning to bring Wiener – even better results. Once again we asked the real questions that bother Wieners’s users, like: “When is a baby too old for a “baby on board” sticker?” That led to Wiener rising from 4th to 2nd place on the national list of insurance companies based on their premium income and has grown 16% in the life insurance segment becoming a leader in a market that reports 16% decline.
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili; 4 zida; Art&Grad; Beestro; Bili billboard; Brigometar; Converse – Rečnik nove stvarnosti; Čvarak Dorina; Domoljubna Žuja.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023. Vidimo se u Rovinju!
