Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: EVERYBODY GUC GUC | PRIJAVITELJ: Imago Ogilvy | KLIJENT: Studena | STRATEŠKI PARTNER: Sestrice, DRAP, Boris Đurđević, Ascanius Media | DRŽAVA: Hrvatska | KATEGORIJA: Non-alcoholic Beverages
OPIS PROJEKTA:
Pouring dry facts about the importance of hydration into the user's ears is so boring. That’s why we used Colonia’s dance hit Sexy Body to show how a hydrated body is truly a sexy one. In order to visualize how drinking water positively affects our body we built the story around dancing organs and created 200+ unique pieces of content for FB, IG, TT, YT, GSN & GDN. STUDENA EVERYBODY GUC GUC campaign with all of its hydrated dancing stars and organs gained a 29% sale increase. Besides that, we opened up a first Croatian SEXY BODY POP-UP SHOP where users explored different hydration toys; our specially designed Studena packages. Campaign’s website was turned into an online shop, where 18+ users learnt more about hydration benefits and played an online game with a wet tongue.
NAZIV PROJEKTA: Financijska početnica: Oni od plaće do plaće (Kampanja financijskog opismenjavanja) | PRIJAVITELJ: Imago Ogilvy | KLIJENT: RBA – Raiffeisenbank Hrvatska | STRATEŠKI PARTNER: Tisja Kljaković Braić, DRAP | DRŽAVA: Croatia | KATEGORIJA: Finance and Insurance, Community Care
OPIS PROJEKTA:
In a country where many people make ends meet, financial literacy is a big social issue. To explain the most common but often complicated financial terms in a simple and easy-going way, we have launched an educational and funny campaign: Kampanja financijskog opismenjavanja: ONI od plaće do plaće. In collaboration with a well-known artist Tisja Kljaković Braić and through her famous characters ONI, we have created a physical and a digital book with recognisable home finance moments and challenges that everybody can relate to. Campaign broke the internet, so that nobody could get ‘broke’ in the future.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!
