Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa i portalu Media Marketing od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv projekta: Čvarak Dorina | Prijavitelj: Studio Sonda | Klijent: Kraš | Država: Hrvatska | Kategroija: Hrana
Opis projekta: Dorina is a chocolate brand, redesigned in ’22 with the aim to attract younger consumers and to present a wide range of flavors. In order to become viral, we used the power of April Fool’s day and so: Dorina čvarak was born. First it was sent as a gift to fans who asked for it, and then it appeared in the Kraš Shop. Čvarak became the most shared post, with the largest organic reach and the largest number of likes in the history of KRAŠ EVER! And it became the most sold-out limited-edition item in last 10y! Results: 632 shares/saves; reach: 506,892; best FB post organic reach rate: 219.3%; best post ER above average: IG 4.15%/FB 2.3% (likes/comments/shares!), LinkedIn 9.31%; ER cumulative (all čvarak posts): 12.4% FB, 4.6% IG; 6.3x more impressions than average; 68 unpaid announcements, 581 of chocolates sold out in 1 day, 337 people on waiting list!
Naziv projekta: Domoljubna žuja | Prijavitelj: BBDO Zagreb | Klijent: Zagrebačka pivovara | Država: Hrvatska | Kategorije: Alkoholna pića; Društvena odgovornost
Opis projekta: They say we are the nation with the most patriotic songs per capita. It’s probably because we believe that nothing can describe our homeland’s beauty and our love for it better than verses and rhymes connected with a melody.
But at the same time, we are the nation that often makes its country ugly by throwing waste into places not meant for it. And that’s why, to help our people to take better care of our country, we have decided to tell them that in a way they understand best: with a patriotic song. And who will sing our patriotic song better than a man that does it „since the 7th century“? Dražen Žanko. But we didn’t only sing about it, Ožujsko has also launched a website www.cuvajpazi.ozujsko.com through which many successful nature cleaning actions were conducted throughout the year.
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili; 4 zida; Art&Grad; Beestro; Bili billboard; Brigometar; Converse – Rečnik nove stvarnosti.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023. Vidimo se u Rovinju!
