Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. svakog dana otkrivamo po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Beestro
Naziv projekta: Beestro | Prijavitelj: Imago Ogilvy | Klijent: Franck | Strateški partneri: DRAP, 404 agency, PHD Media | Država: Hrvatska | Kategorije: Bezalkoholna pića; Društvena odgovornost
Opis projekta: It is not easy for bees to find food in the city, and if the bees disappear, flowers and fruits will too, without which there is no tea. That's why, in cooperation with Franck, the leading regional tea producer, Beestro business franchise was launched so that everyone can provide a little food for bees. Beestro is a decorative container that can be easily placed in a place accessible to bees and in which honey flowers are seeded. We primarily promoted Beestro on various digital platforms, and thanks to interesting additional content (such as stickers for virtual furnishing) and enthusiastic consumers who were happy to spread the story of the project on social networks, the franchise successfully came to life and word was spread all across Croatia. Beestros are now placed on numerous balconies in cities, bees have a place to rest, and consumers can enjoy a wonderful sight in front of their windows and excellent tea in their cups.
Bili billboard
Naziv projekta: Bili billboard | Prijavitelj: Bruketa&Žinić&Grey | Klijent: Saponia | Država: Hrvatska | Kategorija: Kućanstvo
Opis projekta: White is a trademark color of FC Hajduk. Many songs have been sung to honor the white color, i.e. Bili (White Boys). Besides, FC Hajduk is known for its white jersey colors. We decided to reveal to the Split audience the real “protector” of white color. Saponia put up a billboard in Split with the message: “Da bi bilo bilo bilo” (“To keep the white white”), reminding Split’s inhabitants that Saponia’s detergent Faks Helizim will keep the white clothes white.
With a single billboard, we were able to reach 88,524 people on social networks and to score a post on the most popular news website – Index.hr.
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili; 4 zida; Art&Grad.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023.
