Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. na portalu Media Marketing i Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na portalu Media Marketing i društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: B side Billboards | PRIJAVITELJ: McCann Skopje | KLIJENT: Halkbank AD Skopje | DRŽAVA: North Macedonia | KATEGORIJA: Finansije i osiguranje
OPIS PROJEKTA:
The construction expansion in city centers has gained momentum. The citizens who had a view of the mountains, now have a view of the wall. Living in the central city area is no longer the first choice (option A). For the Halkbank housing loan, we have created a campaign that promotes option B and the benefits of living in a quiet and green neighborhood. Using B sides of billboards that are facing green areas and some of them are literally in branches. With an insignificant media investment into the undesirable billboard side, the media picked up the story and we have gained excellent results. Results: We have gained an estimated 900,000 views across channels which calculates to 0.0026 eur per view. A campaign that could have cost approximately 27,000 eur only cost us 2,500 eur.
NAZIV PROJEKTA: Be a SeaStar Hero! | PRIJAVITELJ: Studio Sonda | KLIJENT: TZ Poreč | DRŽAVA: Hrvatska | KATEGORIJA: Green Impact
OPIS PROJEKTA:
This project turns the ecological undersea cleaning action into an innovative tourist outdoor activity! The number of inhabitants in our tourist city during the summer increases 5x. Although there are annual clean-up actions by divers, we all inevitably release small plastic items into the sea daily. But we figured out how to turn a problem into a solution by using existing resources (our visitors) – because there is no technology more powerful than culture! Plus, the project is bonding locals and tourists. We invite tourists to dive securely, provide them equipment, and participants who bring a larger amount of waste receive a t-shirt and the “SeaStarHero” status, which for one day brings them benefits (gratis meals, drinks, desserts) in 56 city points. Results: Many plastic objects pulled from the sea, the project is expanding, and a completely new category of underwater cleaning was created, while everyone is having a great time!
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024.
Vidimo se u Rovinju!