Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Krenuvši s današnjim danom, na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivat ćemo po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga smo i reviju projekata BalCannesa odlučili postaviti na društvene mreže – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv projekta: 100% COVID FREE Journey | Prijavitelj: Studio Sonda | Klijent: Gradska knjižnica Poreč | Strateški partner: Synet | Država: Hrvatska | Kategorije: Turizam, kultura i slobodno vrijeme; Društvena odgovornost
Opis projekta: During COVID-19, the Poreč City Library and all its communication channels were transformed into a travel agency in order to offer citizens a traveling alternative: 100% COVID-free Journey with books. Original travel agencies’ posters, which they didn’t have the chance to use, were now used and linked with book titles. Bookmarkers were also distributed. QR codes were printed on them, which led to the library’s web page, conceived as a “travel booking system”. Users could there search for „destination“, book, and even send an e-postcard from their „journey“. Results: New members + 194.40%, Book Loans: + 221.74%, website traffic + 40%.
Naziv projekta: 18+ godina sa vama! Polovni automobili | Prijavitelj: Friday Finally | Klijent: Polovni automobili | Država: Srbija | Kategorija: Razno
Opis prfojekta: We turned 18 and thought – now that we are adults, why not tailor a creative campaign, for the first time ever? The best channel for it? Well, digital!
It all started with an idea – polovniautomobili.com (usedcars.com) is, not only of age (a.k.a. adults), but is in fact an adult website, because in Serbia only adults can buy & drive cars.
With the slogan “18+ years with us” the idea just clicked and occasions in which our audience visits the website served as an inspiration for starting messages, used to roll out the campaign and generate social media buzz. The reveal brought a new slew of excitement. We produced videos, social media content, and a competition, and played with Google targeting and banner ads!
Subdued design focused on copy helped us be clearer and more direct.
And to be remembered as the only adult website which has competed on festivals…
Čestitamo finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023. Vidimo se u Rovinju!
