Od 18. do 21. marta 2020. godine u Termama Olimpia, Podčetrtek (Slovenija), bit će održana PRO.PR konferencija, tradicionalno najpoželjnija regionalna PR konferencija s međunarodnim učešćem. PRO.PR svake godine okupi više od 200 sudionika iz zemalja Adriatic regije.
Danas vam Media Marketing prestavlja program iduće PRO.PR konferencije kako biste je na vrijeme mogli upisati u svoj raspored (i budžet) za 2020. godinu.
PROGRAM PRO.PR KONFERENCIJE ZA 2020. GODINU
SRIJEDA, 18. MART 2020.
14:00
Welcome to the PRO PR Conference – Hotel check-in
14:00-19:30
Rejuvenate Yourself
19:30
Local Cultural Programme – Dinner
ČETVRTAK, 19. MART 2020.
08:30-09:30
Registration – Rejuvenate public relations
09:30-09:45
Opening Ceremony – Welcome Speech
Danijel Koletić
President of the Organizing Committee
Guest speech – TBA
09:45-10:00
Lecture: PRSS (Public Relations Society of Slovenia) – The Guardians of PR
Anita Kovačić Čelofiga (Slovenia)
President of the Public Relations Society of Slovenia
10:00-10:30
Lecture: World PR Report 2020: Global Opportunities and Challenges for PR Industry
Rob Morbin (The United Kingdom)
International Communications Consultancy Organization (ICCO) General Manager
10:30-11:00
Networking in motion
11:00-11:30
Lecture: Communicating about the United Nations – shaping the narrative and mobilizing for action
Martin Nesirky (United Kingdom)
Director of the United Nations Information Service (UNIS) Vienna
11:30-12:00
Lecture: Crisis Communications and Emergency Response: Be Prepared and Stay Calm
Anne Gret Iturriaga Abarzua (Germany)
Head of Communications, INEOS in Cologne/INEOS O&P Europe North
Agency Hour
12:00-12:20
Lecture: Empirical PR: How, Why, Where and With Whom?
Mario Petrović (Croatia)
President of the Board and Partner, Millenium Promocija
12:20-12:40
Lecture: New Age, Old Principles
Miodrag Strugar (Montenegro)
CEO of Strugar&Albijanić – Communication, Education and Consulting Institute
12:40-13:00
Lecture: What to Expect When You Expect
Matjaž Klipšteter (Slovenia)
Managing Director at Taktik d.o.o
13:00-14:30
Lunch
14:30-15:00
Lecture: New Market Positioning
Julij Božić (Slovenia)
CEO at Oracle Slovenia
15:00-17:30
Workshop #1: Communication Strategy – How to Draft a Strategy in Changing Times
Sztaniszlav Andras (Hungary)
CEO PersonaR – Corporate Communication Consultancy
Workshop #2: “Watch This Space” …Together We Will Boldly Go Where no PR Pro Has Gone
Before To Explore the Outer Frontiers of Communicating Tourism in Tomorrow’s World
Chris Pomeroy (Spain)
Global Strategies and Client Services Director, MMGY Global
Workshop #3: The Elephant in the Room
Urška Jež (Slovenia)
CEO & Founder of Transformation Lighthouse
*Workshop Lecturers will define break timings
17:30
REJUVENATE YOURSELF
19:30-21:00
Dinner
21:00
PRO PR Musical Moment – DJ time
PETAK, 20. MART 2020.
09:30-09:45
Lecture: Swipe Left / Swipe Right – The Binary Choices Destroying Dialogue and Promoting Division
Richard Linning (The United Kingdom)
Member of the PRO PR Conference Organizing Committee
09:45-10:15
Lecture: TBA
Andrey Barannikov (Russian Federation)
SPN Communications CEO
10:15-10:45
Lecture: TBA
Carlos Chaguaceda (Spain)
Director of Communications – Museo del Prado Madrid
10:45-11:15
Networking in motion
11:15-11:45
Lecture: Internal Communications for the Next Generation of Leaders – Sharing our Story
Marija Beslać (Serbia)
Communications and CSR Manager, Nordeus
11:45-12:15
Lecture: TBA
Olivera Međugorac (Belgium)
European Affairs Manager at Nestlé Zone Europe, Middle East, North Africa
12:15-12:45
Lecture: How Crisis-Hit Companies Can Drive The Media Narrative
Gerry McCusker (Australia)
Founder of trans-media crisis simulation technology, The Drill and author of the business book and accompanying blog ‘Public Relations Disasters’
12:45-14:00
Lunch
14:00-14:20
BTC Project Impact
Maja Oven (Slovenia)
Director of Public Relations and Marketing BTC
14:20-14:40
Lecture: I Love Ljubno; Ljubno is a town in Slovenia
Petra Grosman (Slovenia)
Head of Marketing, Ljubno 2020
14:40-15:00
Lecture: The Innovation That Will Change Your Views
Matjaž Turk (Slovenia)
Founder & CPO at LifeOnScreen
15:00-15:15
Networking in motion
15:15-17:00
Panel Discussion: Communications of Pharmaceutical Industry and Media
Moderator: Katarina Klemenc (Slovenia)
Novartis Country Communications Head Slovenia, Sandoz Communications Head for Sub-cluster South East in Region Europe
Participants:
The guests of the panel discussion will be announced by January 20th
17:00
Rejuvenate Yourself
20:00
PRO PR Globe Awards 2020 Gala Dinner and Ceremony
SUBOTA, 21. MART 2020.
09:30-10:00
Lecture: 12 Secrets of Brand Communication
Scott Gould (The United Kingdom)
Author, the Shape of Engagement; Founder, the Engagement Academy
10:00-10:20
Lecture: Trends in Media
Robert Čoban (Serbia)
CEO at Color Press Group
10:20-10:40
Lecture: Communication Challenge
Filip Raunić (Croatia)
Editor In Chief at Net.hr
10:40-11:00
Case Study: The Transformation of Public Relations in Television
Maša Vodušek (Slovenia)
Public relations at Pop TV
11:00-11:15
Networking in motion
11:15-11:35
Lecture: Generation Z – The Generation We Have Never Seen Before
Tijana Arih (Slovenia)
Research and Strategic Expert, Arih Agency
11:35-11:55
Lecture: TBA
Ingmar Rentzhog (Sweden)
CEO and founder of #WeDontHaveTime to wait to act on the climate crisis
12:00
Closing ceremony
12:15
Lunch and Hotel check-out
Note: The organizer reserves the right to change and supplement the program
The official language of the lecture is English
