Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 10. 3. 2025. Na portalu Media Marketing i Facebooku BalCannesa od ponedjeljka do petka svakoga će dana otkrivati po dva projekta finalista i tako sve do kraja travnja. Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv NAZIV PROJEKTA: #godinazanama | PRIJAVITELJ: Studio Nexus | KLIJENT: Mercator-S | DRŽAVA: Srbija | KATEGORIJA: I. Market Mosaic: 6. Retail
OPIS PROJEKTA: In the course of 2023, Super card recorded more than one billion different CRM data.
However, instead of letting the statistics remain only a source of business improvements, the company Mercator-S decided to do something unusual and share those “sweet truths” with its customers.
That's how #godinazanama was born, a campaign that created a public recapitulation of the calendar year. Sorting hundreds of data according to the largest cities, stores, dates or foods, we created more than 60 different visuals that we placed all over Serbia through digital, OOH, POS channels and through the website. People thus discovered witty insights about themselves, local trends and cultural specificities.
In a few weeks, #godinazanama achieved a reach of almost 15 million, and the site more than 85.7 thousand visits (with an engagement rate of 84%). More importantly, the campaign showed our unique national nature, but also the desire of a large retail system to see its customers not as numbers, but as people full of unique spirit.
NAZIV PROJEKTA: #starifrendovi | PRIJAVITELJ: Señor | KLIJENT: Krugovi – Centar za edukaciju, savjetovanje i humanitarno djelovanje | DRŽAVA: Hrvatska | KATEGORIJA: III. Positive Change Mosaic: Community Care
OPIS PROJEKTA:Loneliness is one of the biggest challenges faced by older adults. Retirement, children moving to another city, the death of a spouse or close friends – all these factors contribute to feelings of loneliness, neglect, and isolation.
Lonely seniors are 59% more likely to experience a decline in physical and mental health compared to their peers who do not feel this way.
Advertising campaigns that have addressed this issue so far have mostly approached it from a perspective of pity, with a gloomy and sorrowful tone. We have decided to focus on the positive aspects of spending time with older adults and empower them. The campaign encourages young people to connect with older people, as it benefits both them and the seniors.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 15. do 18. 5. 2025. Vidimo se u Rovinju!
