At the Days of Communication in Rovinj, the prestigious Effie awards, which celebrate the effectiveness of marketing communications, were bestowed on the best agencies and advertisers for outstanding market communications in the areas of creativity, strategy and market achievement, and now a showcase of the best has been made available online.
This year, the winners of the Grand Prix, and the winners of the Gold Croatia Effie 2019 are Croatia’s Scout Association, with the primary agency Imago Ogilvy and Bornfight, for the Boranka campaign, which competed in the category Positive changes: non-profit sector.
Agencies and clients that will take the Golden Effie 2019 from Rovinj this year are also: Erste Bank with agencies Utorak, Biro za propagandu, MediaCom Central Europe Zagreb, 404 and BBDO Zagreb for the campaign Andrija, and Konzum with agencies McCann Zagreb and Pro Media Group, along with TCC Global, for the campaign Konzum “Zdravoljupci”.
Silver Effie went to A1 Hrvatska with agencies Bruketa&Žinić&Grey, OMD Media and Degordian for the campaign Vipme Nema da nema.
Campaigns that took the Bronze Effies are: Lidl Hrvatska and agency Real Grupa for the campaign Lidl Grill & Chill Drill; Jamnica with agencies ZOO agency, Pro Media Group and Cvoke for the campaign Jamnica – In any moment; Iskon internet and agencies Señor, Pro Media Group and 404 for the campaign Call Nina; A1 Hrvatska and agencies Bruketa&Žinić&Grey, OMD Media and ŠVENK for the campaign New Form of Life, and Franck with the agency Bruketa&Žinić&Grey for the campaign Keep Calm and Dream On.