Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naz iv projekta: The Sweds | Prijavitelj: Futura DDB | Klijent: Lesnina MMS | Država: Slovenija | Kategorija: Maloprodaja
Opis projekta: An IKEA store opening in Slovenia has been a hot topic for the locals for years. In fact, it is hard to describe the level of anticipation Slovenians felt toward the grand opening. When the day came, Lesnina grabbed the opportunity and posted three videos on their Facebook and Youtube accounts. Each of the videos highlighted an advantage of Lesnina: delivery and assembly, their helpful floor salesmen, and their large offer of different brands. The videos were organically and virally shared by social media users. They were instantly a hit and written about throughout the digital channels. And the result? On the day of IKEA’s opening, the most talked about topic became LESNINA.
Naziv projekta: Twitter Amplify – Tour de France campaign | Prijavitelj: Pristop Media | Klijent: Slovenian Tourist Bord | Strateški partneri: Renderspace, D’ Agency | Država: Slovenija | Kategorija: Turizam, kultura i slobodno vrijeme
Opis projekta: The Slovenian Tourist Board wanted to position Slovenia as one of the top outdoor destinations in Europe. In order to maximize the impact and address the right audience, STB decided to partner with someone who was already well established within the traveling and cycling communities on Twitter and found the right partner in Tour de France. With Twitter Amplify, @SloveniaInfo was able to leverage @LeTour premium content and target its valuable audience.
The brand ran different Pre-Rolls highlighting Slovenia not only as the home country of cycling Champions of Tour de France, Pogačar, and Roglič (both featuring in videos) but as an excellent outdoor activities holiday destination. These videos were promoted ahead of the launch of @LeTour premium content across 18 countries, including the USA, UK, Germany, Italy, Austria, Croatia, Serbia, France, Spain, and others.
Results: +12.2M views across markets, Average VTR 60%, Average CPV 0,004 €, +110K engagements, 83.3K clicks
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili; 4 zida; Art&Grad; Beestro; Bili billboard; Brigometar; Converse – Rečnik nove stvarnosti; IN CHARGE DURING THE NIGHT; Jedna manje; Literally for peanuts; Lito je tamo di si ti; Ljudski je uspoređivati; Make AI-Generated Art, Not Human-Generated War; Metalac x Konstrakta – Umetnica mora jesti kuvano; Muzika svuda; (NE)SIGURAN DOM; Nije u redu u uredu; Oči ti šalju signale?; OQUEER; Otkrij Varteks; Pavle Pauq predstavlja LAQO; Pipi guza; Poziv Djeda Božićnjaka; #Prviput; Seniori – Imam minut; SKRIVENI TALENTI; Smooth ON; Srećna mi NovA1; Superhero; ŠTA TO STAVLJAŠ U NOS; The most delicious stories of our waters.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023. Vidimo se u Rovinju!
