Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv projekta: Šta to stavljaš u nos | Prijavitelj: UTORAK | Klijent: Jadran – Galenski laboratorij d.d. | Država: Hrvatska | Kategorija: Zdravlje i farmacija
Opis projekta: Brief: Meralys decided to increase the share of the market of nasal decongestants and try to reach the main competitor – the leading decongestant. The advantage of Meralysa is that, unlike the main competition, it does not stop at cleaning the nose, but rather protects and nourishes the nose with seawater and hyaluronan supplements. Solution: When the nose is blocked, we are ready to do anything just to make the problem go away. At the same time, we don’t think about what we put in our nose but instead reach for the old-fashioned decongestants after which the nose is decongested, but also dry, irritated… We wanted to tell people to think before using the medicine, to ask themselves What am I putting in my nose? and choose a product that cares for their nose. Execution: If we don’t care what we put in a congested nose – why not put some other things in it? A cat, a slingshot, a piano, a tennis racket… we recorded a video that showed exactly that and invited people to think about what they are putting into one of their favorite organs. Impact: The result is simple and beyond all expectations. Not only did we catch up with the main competitor, but we also surpassed him and we still haven’t met a person who doesn’t know about the song and the question “What are you putting in your nose?”.
Naziv projekta: The most delicious stories of our waters | Prijavitelj: Pristop | Klijent: Ministry of Agriculture, Forestry and Food | Država: Slovenija | Kategorija: Hrana
Opis projekta: Slovenians eat a below-average amount of fish compared to the EU and are not conscious enough about its origin. To raise awareness of the positive impacts of consuming local seafood and fish products, we presented them in a fresh and creative way.
Every fish has its own story. It starts with unique local water, where it was cultivated or caught. The local water, environment, and the work of our fishermen and fish farmers give the taste of Slovenian fish’s authentic character. Because these stories are usually invisible to consumers, we encouraged their discovery by opening the book of the most delicious stories of our waters.
We chose 3 most common types of fish to tell their stories. To achieve that, a skilled chef filleted them and meticulously arranged the fillets into open books. Not a sliver of delicious fish was wasted, and no fishy CGI was used in the process.
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili; 4 zida; Art&Grad; Beestro; Bili billboard; Brigometar; Converse – Rečnik nove stvarnosti; IN CHARGE DURING THE NIGHT; Jedna manje; Literally for peanuts; Lito je tamo di si ti; Ljudski je uspoređivati; Make AI-Generated Art, Not Human-Generated War; Metalac x Konstrakta – Umetnica mora jesti kuvano; Muzika svuda; (NE)SIGURAN DOM; Nije u redu u uredu; Oči ti šalju signale?; OQUEER; Otkrij Varteks; Pavle Pauq predstavlja LAQO; Pipi guza; Poziv Djeda Božićnjaka; #Prviput; Seniori – Imam minut; SKRIVENI TALENTI; Smooth ON; Srećna mi NovA1; Superhero.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023. Vidimo se u Rovinju!
