Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivat ćemo po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga smo i reviju projekata BalCannesa odlučili postaviti na društvene mreže – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv projekta: 4 zida | Prijavitelj: BBDO Zagreb | Klijent: IKEA | Država: Hrvatska | Kategorije: Kućanstvo; Društvena odgovornost
Opis projekta:
LGBT+ community in Balcannes region still faces lots of hostility. Things have been improving, but not fast enough. At best, people would accept them as long as they kept a low profile, as in common saying – within these four walls. As a brand promoting equality and inclusivity, regardless of someone’s color, faith, gender, or sexual orientation, IKEA has decided to promote their outdoor furniture line with the inclusive message: love lives outside 4 walls too. That way IKEA is supporting the ones commonly told to only show their love indoors. The campaign has raised lots of awareness, with lots of negative – but also more of positive feedback. They were risking a backlash on social media with lots of people unfollowing them – but with all the ones that left, they still gained more new ones, even within the very first week of the campaign.
Naziv projekta: Art&Grad | Prijavitelj: Šanavala Concept Store | Klijent: Turistička zajednica grada Zagreba | Strateški partner: Lauba | Država: Hrvatska | Kategorija: Turizam, kultura i slobodno vrijeme
Opis projekta:
The aesthetic appeal of cities is often spoiled by the quanitity of advertising space, as well as its content. With the aim of reducing this visual noise, and raising the value of our surroundings, the Zagreb Tourist Board and Lauba launched a project called Art&Grad. By promoting the work and exhibiting reproductions of the works of the most important Croatian contemporary artists, as many as 304 classic advertising spaces were transformed into unique exhibits. This is exactly how art intervened in the public space and gained the attention it deserves; exposed itself and turned passers-by into visitors, and Zagreb, in addition to being an unavoidable tourist attraction, into the largest open-air gallery to date.
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili.
Čestitamo finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023. Vidimo se u Rovinju!
