Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv projekta: In Charge during the night (Burek Olimpija) | Prijavitelj/Klijent: Burek Olimpija | Država: Slovenija | Kategorija: Hrana
Opis projekta: Burek is a well-known fast-food, especially popular among people who know how to enjoy city nightlife. Usually, burek has no place at the Michelin-star awards ceremonies. So the surprise was enormous when Olimpija Burek delivered burek packages into the hands of the best Slovenian culinary chefs right after they got their Michelin stars. On the package was a message: You are in charge during the day, but we are in charge during the night. The result of this simple gesture was outstanding: when everybody talked about the best Slovenian chefs, our best chefs talked about Olimpija Burek.
Naziv projekta: Jedna manje | Prijavitelj: ZOO agencija | Klijent: Konzum | Država: Hrvatska | Kategorije: Maloprodaja, Društvena odgovornost
Opis projekta: Human beings use 160,000 plastic bags. Per second! Only 1% of them are recycled. But one reusable bag can replace over 1,000 plastic bags. So, if we all used reusable bags, this pollution problem would be drastically reduced.
In 2021 Konzum introduced a reusable shopping bag that has a cool feature. Every time you bring it to Konzum and use it for groceries, Konzum gives one kuna to you and donates one kuna to help clean up nature. In order to promote the project, we created a TV spot. For the lead role, we chose one simple plastic bag. We used it to tell an emotional story, make people think, and get them to use our reusable bag. In the first month of the campaign, 73,000 customers used Konzum’s ecological bag. 83% of respondents said that they liked the spot, and 25% felt sadness and shame while watching.
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili; 4 zida; Art&Grad; Beestro; Bili billboard; Brigometar; Converse – Rečnik nove stvarnosti.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023. Vidimo se u Rovinju!