Sinoć su u Singapuru dodijeljene nagrade u okviru fesitvala kreativnosti u oglašavanju Spikes Asia 2012. U radu ovogodišnjeg festivala učestvovalo je 1.800 predstavika struke iz 27 azijskih zemalja.
Deset žirija je dodijelilo 397 nagrada među 4.860 prijavljenih radova.
Grand Prix su osvojili:
Branded Content & Entertainment : – Grand Prix: Host Sydney, Australia, Air New Zealand, ‘The Kiwi Sceptics’
Creative Effectiveness *New* – Grand Prix: Clemenger BBDO Melbourne, Australia, Nab, ‘Break Up’
Design – Grand Prix: Iyamadesign Tokyo, Japan, Kamoi Kakoshi, Mt Ex Taipei
Digital – Grand Prix: Dentsu Tokyo, Japan, Honda Motor, ‘Connecting Lifelines’
Direct – Grand Prix: JWT Melbourne, Australia, Melbourne Writers Festival, ‘Wi-Fiction’
Film – Grand Prix: Cheil Worldwide Seoul, South Korea, Samsung Electronics, ‘What Does Your Mind See’
Media –Grand Prix: Mindshare Mumbai, India, Hindustan Unilever, ‘Where What You Grow Is What You Eat’
Mobile – Grand Prix: Party Tokyo / Dentsu Tokyo, Japan, Sony, ‘Make TV’
Outdoor – Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’
Print – Grand Prix: DDB Sydney, Australia, Volkswagen, ‘Bikers-Police’
Print & Poster Craft – Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’
Promo & Activation – Grand Prix: 303Lowe Sydney, Australia, Ikea, ‘Ikea Catalogue’
Radio – Grand Prix: JWT Singapore, Singapore, Unilever Singapore, ‘Radio Prank’
BBDO je proglašen Agencijskom mrežom godine, DDB je druga, a Leo Burnett treća mreža.
DDB, Sydney je proglašen Agencijom godine, Dentsu Tokyo je zauzeo drugo mjesto, dok je na trećem BBDO Guerrero, Makati City.
Nezavisna Agencija godine je PARTY, Tokyo druga je Taproot, Mumbai a treća The Monkeys, Sydney.
Oglašivač godine je P&G Asia.
