By: Amir Sipović
Marija Mitić is a Creative Strategist & Copywriter at Leo Burnett agency in Belgrade, which she joined a little more than four years ago. She deals with the strategic positioning of brands on the SEE market, localization of global campaigns and introducing new campaigns based on local insight. She is an expert for One-Two-One communication and the application of innovative technologies in marketing.
Here are Marija’s comments on 2015, and her vision for 2016.
Of 2015:
The year behind me was quite dizzying. I will remember it for the fact that it became clear to me what I don’t want and how not to do things. Although a bit unusual for a leader, I don’t know exactly where to go from here, but I do know where not to go, which is still a solid starting point.
On a business level, I would single out the Hitchhiker’s Guide to Marketing, a one-month workshop which the Creative Director of Leo Burnett and I held at the Faculty of Economics in Belgrade. In addition to it being very satisfying to convey our knowledge of marketing, it was even more important to see the enthusiasm, incredible creativity and openness of students.
On 2016:
The year ahead, from what can be seen now, will be even more dizzying. I think its motto will be: Make it or break it. And that’s good: no matter what kinds of experiences await us, we will definitely come through them, if not happier, then at least wiser. In the end, for my colleagues and clients, and myself as well, over the next 365 days I wish more courage and boldness!
