Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Amir Sipović
Today we continue the conversations about golf with Vital Verlič, partner and creative director of Futura DDB Ljubljana.
Media Marketing: Why and when did you decide to play golf?
Vital Verlič: Five years ago, I received golf lessons as a birthday gift from partners in Futura. A few months passed before I decided to “cash in” my gift. The love happened in just a moment, although today it’s waning.
Media Marketing: What is it that golf has and other sports don’t?
Vital Verlič: Golf is one of the few sports during which you can casually talk, drink, smoke, tease and at the same time walk for ten or more kilometers. I myself have a habit of saying that I walk golf, not play golf.
Media Marketing: How are you progressing? How far have you gone?
Vital Verlič: In the beginning I progressed rapidly, but over the last three years I’ve been struggling around the handicap of 23. And the handicap is in proportion to the invested time.
Media Marketing: How much time every week do you dedicate to golf?
Vital Verlič: Over the first two years I used to play two times a week, and now I’m lucky to squeeze it in once in two weeks.
Media Marketing: Have you participated in some tournaments?
Vital Verlič: I like to go to a tournament here and there, both for socializing and meeting new people, and to check how far I’ve progressed.
Media Marketing: Do you follow golf on TV?
Vital Verlič: I watch golf on TV very rarely. The operator with whom I have cable TV doesn’t have the broadcasting rights.
Media Marketing: Would you advise others to pick up a golf club?
Vital Verlič: Golf is a tricky game. I like to observe the behavior of other players, because their personal character comes into play. Reactions after a victory, after defeat, after a well done stroke or an utter flunk, all these say much. It already happened to me that because of these reactions I didn’t go into business with someone.
The point of golf is not in a perfect strike or a pat. The point is its repeatability, same as in life. It’s not enough to make something great once, but to be able to do it all the time, always, anytime and anywhere. At various fields and at different holes. You’re only as good as your last strike.
