Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Ekrem Dupanović
With the Weekend Media Festival fast approaching, we singled out several interesting topics from its program and asked the speakers of the festival to share with us what they will be talking about, and what attracts them to keep coming to the Weekend.
These are their statements.
Sasha Savic, CEO Mediacom, New York
At this year’s Weekend, Sasha will give a lecture titled “Where to Next, Cousin?”, for which he says:
“I was at the Weekend five years ago and I enjoyed it. I liked the energy during the festival.
The fact is that the communications market has undergone radical changes over the past five years. When I was in Rovinj last time, I announced that algorithms and data would take the lead in our industry. And that happened.
The question now arises: Where to next? What can we expect? In Rovinj, I will talk about my vision of the industry over the next few years, and about the changes that should take place to ensure the prosperity of advertising and marketing.”
Srđan Šaper, President, I&F McCann Grupa
Srđan will participate in the One on One talk with Tomislav Ricov.
“There are three reasons why I always go to Rovinj:
- Because I believe that in the countries in which we operate we should support the creative industries in every way, and the WMF is in this sense the most important gathering place.
- Because I believe that development of creative industries necessitates regional networking, and the WMF has recognized the joint power of all people who speak the same language, or, even better, who speak many languages and yet all understand each other.
- Because I love to see old friends and meet new ones, all in the same place.”
Tomislav Ricov, Pepermint, Director of Weekend Media Festival
Tomo will moderate the panel “Creative Loitering” with Sašo Dimitrievski (Pristop), Petar Grubić (Adris Grupa), Bojan Hadžihalilović (Fabrika) and Ivan Stanković (Communis)
“At the beginning of the panel we will present a short film about Weekend by Robert Knjaz. Then we’ll look back at the past (interesting details that visitors don’t even know), we’ll talk about the need for this event, the significance of the festival for the region and the future of the Weekend. Actually, we’ll talk about the Weekend phenomenon.”
Sašo Dimitrievski, partner and board member, Pristop Group
This is what Sašo had to say regarding his participation in the “Creative Loitering” panel:
“I’m honored to say that in 2008, Pristop and Digitel Communications were the first partner of the WMF. I witnessed its birth, admired the people, the team, their passion and vision when they launched it. I’ve been admiring them all these nine years, so I was very pleased to accept to participate in the program this year too. WMF has become a gathering place, a promenade, a marketing hub, for media and clients in every respect. Of course, everyone who comes to WMF has some expectations of their own – everyone experiences WMF in their own way and contribute to its success. I am particularly pleased to see, meet and listen to people who have been successfully creating outside of our region, and who come to share their experiences with us at the WMF for the past ten years. There is also an informal gathering for which WMF is well-known, but still, the most exciting part for me is the part of the content which you can read about on the WMF site from 2008 (2008.weekendmediafestival.com/en/weekend2008/), that it is also a festival of “new business models” (among other things, of course). At WMF, there’s always something disruptive to happen, be announced, or experienced…, and I’m sure that, whatever it may be this year, it’s going to be even more special because of the jubilee.”
In addition to the “Creative Loitering” panel, Sašo will also participate in the panel “10 Years of Digital”, together with Jan Jilek (IAB Hrvatska), Nikola Vrdoljak (agency 404) and Ivan Živković (Pioniri). The panel will be moderated by Hrvoje Odak from Zagrebačka banka.
Regarding the key themes of the last ten years of digital, Sašo says:
“I experience Digital like this: It has disrupted the marketing funnel with the then unusual new concept, ‘engagement’; it put ‘customer experience’ into the center of marketing and business philosophy; it has changed the very philosophy of marketing campaigns into something we would call ‘marketing platforms’; it is the creator of social media which ‘killed’ traditional PR; it finally merged creativity, content and technology; it is innovatively disruptive by default; with its mode of functioning, it has turned new business models head over heels, deleting the borders between branches; it has forced the agencies to buy specialized digital and technology boutique shops, and has forced the consulting houses to buy agencies; it is the father of the start-up scene; it has placed data mining knowledge into the center of customer journey and successful business; it has redefined the term ‘creativity’ for creative directors, media planers and many others; it gives birth to new philosophies such as ‘blockchain’; it has forced us all into the miracle of ‘digital transformation’ … And, finally – and most importantly for me – it has wiped itself out and became non-digital, an everyday classic for us creatives, marketers, consultants and other sellers of fog… It will be a very interesting panel, with experienced panelists who have a lot of miles in their feet, and endless digital imagination. I cannot wait…”
Davor Bruketa, Creative Director, Bruketa&Žinić OM
Davor will moderate the panel “Integration, the BalCannes Way” with Vasilije Ćorluka (Saatchi&Saatchi Publicis One Macedonia), Petra Krulc (Grey Ljubljana), Igor Mladinović (Imago Ogilvy), Jasmina Nikolić (New Moment Beograd), Almir Okanović (BBDO Zagreb) and Jernej Špende (Grey Ljubljana).
“Everyone is talking about the integration of PR and advertising, but everything remains on a principle level. We want to get behind the scenes of some communication campaigns from the region that have successfully united advertising and public relations, smartly utilizing the knowledge and tools of both professions to achieve the best results. We are interested in exposing the real work process on such campaigns, listening to the real challenges that their creators encountered, and how they solved them,” said Bruketa.
Boris Kovaček, producer and executive director, Weekend Media Festival:
“My task is to give an insight into how the largest media event in the region is created, and people behind it. You will get to know what are the projects, how they are created, and why should they even be done in the first place.”
Robert Čoban, CEO Color Pres Group Novi Sad
Robert will moderate a panel titled “Global, yet Ours” about magazine licenses in the regional markets. The panel will include Damjana Domanovac (Place2go), Jelena Joksimović (Ljepota&Zdravlje/SvijetBiH), Duška Jovanić (Elle), Dušan Lukič (AM Ljubljana)
“Future of licenses in the region? It will depend exclusively on the innovativeness of the remaining publishers, mainly local players (out of 10 foreign companies in the media industry of Serbia, seven of them have left the market) and their readiness to experiment with new magazines and concepts, but also to mercilessly shut down publications that have lost their sense, both for the readers and advertisers.”