Sanja is an Adjunct Professor at Columbia Business School and a Marketing Consultant. Most recently, Sanja was a Vice President, Strategy at 360i (Ad Age #1 Digital Agency, Mashable Digital Agency of the Year, Fast Company Most Innovative Companies, Forbes Most Innovative Agency, iMedia Agency of the Year) where she oversaw digital marketing strategy and creative development for a portfolio of some of the world’s most renowned brands including Coca-Cola, Target, Spotify, Canon and Proctor & Gamble.
Sanja joined 360i from Johannes Leonardo (Ad Age Small Agency of the Year) where she was Director of Strategy, working on Diet Coke and Google. Prior to Johannes Leonardo, she was a Global Strategy Director at Y&R, New York. In this role, she led global strategy teams for Dell, Revlon, Conrad Hotels, Waldorf-Astoria Hotels & Resorts, and Virgin Atlantic. Her brand re-positioning work for Dell garnered her a TED Ad Worth Spreading award and was profiled by Fast Company and the New York Times.
Sanja entered the advertising world through the prestigious WPP MBA Fellowship program and holds an MBA from Columbia Business School.
I’ve been dealing with branding for: 13 years
My super power is: Does being kind and courageous count as a super power? ☺
If I could be any brand, I would choose: Patagonia
My greatest fear: To lose the ones I love in my life. Everything else is just window dressing.
My life philosophy is: Two roads diverged in a wood, and I– I took the one less traveled by, and that has made all the difference. – Robert Frost
My weirdest habit is: Watching reruns of Frasier (an old TV show) as a way to wind down after a long day.
