Elma Pašić is a General Manager and a Procurator at Gfk BH, an agency for market research and public opinion. She graduated with a degree in psychology, and is currently enrolled in MSc studies in marketing. She has been in the market research business for more than 20 years, enjoys discovring new things and insights amaze her. She has been working at GfK BH since its founding in 2004, and prior to that, she was gaining experience at local agencies.
She is a guest lecturer at the University of Sarajevo on the topics of market research, new trends in market research, and methodology of research.
She has participated in numerous consumer behaviors round tables and panel discussions. For 5 years she worked on the CLIPSEE (Clinical Psychology in South East Europe) project and in the NGO sector on the development of civil society and psychosocial programs.
She is a member of ESOMOAR and is active in professional associations. She proudly points out that she is a member of the board of the Marathon Sarajevo Association and that she shares her joy with the racing community in the city and beyond. She studied, lives and works in Sarajevo; and is a mother of a 9 year old son.
My super power is: Understanding and optimism.
If I could be any brand, I would choose: Star Wars
My greatest fear: To be forced to deal with something non-dynamic, repetitive and monotonous
My life philosophy is: It won’t happen by itself. We should make the changes we want to see!
The weirdest habit: I don’t think of it as weird, but people sometimes give me strange looks for spending my time supporting others to stand up and run, when it has been prohibited to me.
