By: Adnan Arnautlija
In our Theme of the Week section, we start 2016 with Luka Duboković, director of the agency BBDO Zagreb. A successful leader of a successful agency. An auspicious note for our success this year.
MEDIA MARKETING: What was 2015 like for BBDO?
LUKA DUBOKOVIĆ: All in all it was a pretty good year for BBDO Zagreb. We have retained and increased the scope of business with all our major clients. On the creative front we again produced a number of exceptional works the market will remember us by, among which I would especially highlight the work for Ožujsko beer.
MEDIA MARKETING: What will you remember 2015 for?
LUKA DUBOKOVIĆ: It seems that a ray of optimism appeared in the market, both in clients and consumers, and, of course, consequently with us.
There are a number of important projects that marked this year for us:
- Winning the international tender for the Croatian Tourism Board for the new positioning, creative platform and slogan, and the execution of the campaign with the selected creative platform “Full of Life”.
- We stepped into the Serbian market for the first time and won the regional tender for the Plazma cookies campaign.
- Winning the tender for an entirely new communications platform for Vegeta and the execution of the campaign in 12 European markets.
- Further deepening our global relationship with Molson-Coors brewing group and the execution of the global campaign for Staropramen.
- Winning the regional tender for the new campaign for Becks.
- Beginning collaboration with HT and devising a new creative platform for Simpa (Zmajo).
MEDIA MARKETING: What do you expect from 2016, what are your plans?
LUKA DUBOKOVIĆ: We expect the positive business climate to continue, and thus a volume of work at least at this year’s level. We also expect an even bigger step towards digital in business, especially in the creation and production of creative content. In this area, we are planning even higher levels of staffing and integration of teams (online and offline).
Of course, we expect the creative output will be at least equal to the level of quality of 2015.
