X (formerly Twitter) has added seven more advertisers to its lawsuit alleging brands collectively “conspired” to “withhold billions in advertising revenue,” from the platform following Elon Musk’s $44 billion 2022 takeover.
Abbott Laboratories, Colgate-Palmolive, Lego, Nestlé, Pinterest, Shell International, and Tyson Foods were named by Musk’s lawyers in an expanded complaint filed in a Texas federal court on Feb. 1.
The amendment builds on legal proceedings initiated in August 2024, in which X revealed plans to sue the global trade body the World Federation of Advertisers (WFA), and its now disbanded subsidiary the Global Alliance for Responsible Media (GARM.)
Nike Wins Super Bowl 59 With More Screen Time Than Any Other Brand
Fox Super Bowl ads topped more than $8 million for 30 seconds this year, a new all-time high “Nike’s presence was unavoidable,” said Samba TV co-founder and CEO Ashwin Navin.
With all due respect to the Philadelphia Eagles, there was another big winner at the Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday’s game, according to measurement and technology company Samba TV.
“Nike’s presence was unavoidable,” said Samba TV co-founder and CEO Ashwin Navin.
The Nike logo was shown onscreen more than any other brand during Sunday’s Big Game between the Eagles and the Kansas City Chiefs, measurement and technology company Samba TV tells ADWEEK. Nike’s logo appeared 819 times across 521 unique frames of footage, including the brand’s 60-second Super Bowl ad and the logo appearing in-game, according to company data.
Watch All the Ads of Super Bowl 2025
In addition to the brand’s in-game presence, Nike’s “So Win” commercial, created by Wieden+Kennedy Portland, was one of the best-reviewed ads of the night among ad industry creatives canvassed by ADWEEK. Additionally, Business Insider reports the commercial helped the brand generate the most social media engagement of any advertiser, per data from social and consumer intelligence company Meltwater.
Between the logo exposure and the social media buzz, the night was a huge success for the company, especially considering the Super Bowl’s extra pricey real estate in 2025. Fox Super Bowl ads topped more than $8 million for 30 seconds this year, a new all-time high.
And with Nike rising to the top in visibility, others fell to the bottom.
Watch Nike’s Super Bow
Apple Files Emergency Motion in Google Search Antitrust Case
Billions of dollars in payments for Google to be the default search engine on Apple devices are at stake
Apple would really like to continue to receive billion-dollar checks from Google to maintain its status as the default search engine on its devices.
On Friday, Apple filed an emergency motion with the Department of Justice to request a list of possible remedies it may impose on Google, should it find its search business violated antitrust law. The motion comes after The U.S. District Court of Colombia rejected a motion by Apple to participate alongside Google as a party in the case.
