It is scientifically proven that colors affect mood, and wanting to provide its drivers the best comfort when driving, Volkswagen has kitted out their new Jetta with a 10-colour ambient interior lighting.
Promoting this creature comfort, Volkswagen, and their agency DDB Canada Montreal, decided to show what kind of difference a wrong choice of color can make.
They did this with a series of humorous illustrated prints, done by Jack Teagle, where just one color gives a scene an entire story and a whole new atmosphere.
Credits
Agency: DDB Canada Montréal
Client: Volkswagen Canada
Client lead: Virginie Ludmer (Marketing and communications manager)
Executive Creative Director: Sann Sava
Copywriters: Thibaut Delelis, Olivier Giguère
Proofreader: Suzanne Prémont
Art Directors: Félix-Antoine Brunet, Mélissa Charland
Account Director: Madjid Hamidi
Strategist: Hugo Martin-Bonneville
Média : Touché!
Illustrator: Jack Teagle
