Ivana Španović, Serbian athlete and standing world champion in long jump, participated in the new campaign of the Serbian company Beohemija, advertising a premium product from the DUEL detergent family that is part of the Best of Serbia product group. The campaign, which can be seen on small and big screens these days, was created by the agency McCann Beograd, and the new products that Ivana promotes are already available on store shelves.
“First and foremost, I am very pleased that our company, that makes world-class quality products, has showed me their trust. Whenever my obligations allow me, I like to accept new challenges, and as soon as I saw the scenario for the spot I knew that the result must be top-notch, so I accepted a new role and it was really a pleasure to work with an experienced and talented team on this project. I’m richer now for a new experience and the wonderful friendships I have gained on this occasion,” said the world champion Ivana Španović.
“The DUEL brand has long been a friend of consumers on the domestic market. Through the dedication to quality and placement of new products even before the market demanded them, the company has created new, solid links, and restored the existing ones. After more than twenty years of careful listening to the needs of its consumers, Beohemija has launched a new line of premium detergents, for which we can freely say they can stand side by side with the biggest world’s producers,” said Dragana Sekerez, Marketing Manager of Beohemija.
“From the very beginning, we have found a strong link between the golden glamor of Ivana Španović and the new line of DUEL products. Their shared origins, wishes and visions, and the devoted efforts to achieve the best results, were the basis on which we set the creative concept from which the emotional story of commitment, perseverance, and sacrifice that inevitably leads to success and recognition has emerged. We managed to tell a touching story of the challenges that both Ivana and the DUEL brand have managed to overcome, and in the end stand side by side with world’s best athletes and manufacturers. Our ideas about introducing the new DUEL products were shared with us by the great team from the Focused production company, and the result is an ad that we are all proud of,” added Divna Peškir, Copywriter, McCann Beograd.
Creative team: Divna Peškir, Miroslav Pavlović
Creative Director: Jana Savić Rastovac
Strategic Planner: Aleksandar Milojević
Account: Milica Vojnović
