Summer brings a swathe of music festivals and a great time for lovers of different musical genres. Inspired by this, within the “Live your music” campaign, Heineken has launched a new, limited series of cans boasting designs for TECHNO, ROCK, RNB and POP.
But in addition to this creative solution for cans, through which everyone will be able to connect with their favorite genre, Heineken has also realized the collaboration with the Serbian brand Superkul, which for this occasion created unique T-shirts for the upcoming festival season.
(T)HE T-shirt is the creation of two graphic designers, Aleksandar Ivanović and Miloš Knežević, the creators of the Superkul brand, who together with the Heineken team designed unique Fashion items inspired by music.
“Creating this shirt was a great challenge for us because we wanted to be authentic, entertaining and at the same time win the hearts of visitors to numerous festivals and parties. We can’t wait to see the clubbers enjoying the summer rhythms in these shirts that will play a part in creating their memories for a lifetime,” said the duo.
Live your music campaign also brings a creative contest in which fans of clubbing will have the opportunity to show how they live their music inspired by the new Heineken cans and (T)HE T-shirts. Of course, the luckiest can expect great prizes, like VIP access tickets for the Exit and Love Fest festivals.
“Heineken shares the passion for music with its consumers and encourages all music lovers to be more than just listeners, and to live their music freely and relaxed wherever they are. Music moves us both in life and in work, and this is the passion we want to convey to all of our consumers. Regardless of your favorite genre, share your rhythm with the help of new cans and T-shirts and be part of the upcoming festival season,” said Tijana Kraković, Heineken brand manager.
