The jury, composed of 33 members from agencies, advertisers, academic experts, and colleagues from the region, had the opportunity to review an impressive number of entries. This speaks to the stability of the Serbian advertising scene, which, despite far from easy circumstances, continues to have the strength and energy to create high-quality communication and to explore new formats adapted to reality. As a particular value, the efforts of agencies to independently realize CSR campaigns addressing important social topics stand out, mobilizing the public toward stronger support.
The winner of the UEPS Grand Prix for 2025 is the campaign YOUR BODY IS A WORK OF ART, by NEXTGAME DIGITAL, created for the National Museum of Serbia, which received the highest average score from the jury.
With the highest number of points and awards, UEPS Agency of the Year is New Moment New Ideas Company, which is winning this recognition for the third time, while UEPS Advertiser of the Year became Delhaize Serbia.
As a reminder, this prestigious recognition has previously been awarded to Communis, New Moment New Ideas Company, Ovation BBDO, McCann Belgrade, and Leo Burnett. In previous years, Advertiser of the Year was awarded several times in a row to A1 Serbia (formerly VIP Mobile), followed by Jaffa d.o.o., Telenor Banka, Grand prom d.o.o., Mastercard, and the Hemofarm Foundation.
During the ceremony, UEPS announced Young Lions Serbia 2026 and invited young colleagues to take part, as well as companies to support this festival and, through it, young creatives. At the event, the winner of the jubilee visual competition, Vukašin Trajković, was presented and awarded several recognitions.
On the occasion of the 65th anniversary, an exhibition about UEPS was prepared, summarizing key moments, from the first exhibition in front of the Dom Sindikata in 1960 to the present day. The main initiator and patron was Viktor Nikolić, a member of the Management Board, whose company Beoexpo System served as the production and technical executor of the exhibition. The exhibition was conceptually designed and prepared by Mugdim Šehalić.
Participants and guests were welcomed by Marija Matić, President of the UEPS Management Board, who emphasized the value of longevity and togetherness, while the jury president Maja Radak reflected on this year’s production. The program was hosted by Darko Crnogorac, stand-up comedian, and among the guests were legendary rock’n’roll stars, the Jelić brothers.
The ceremony was supported by many agencies that invested significant creative energy in its preparation, as well as numerous Friends of the Event. Their names were part of the overall scenography.
The industry lives and works despite challenges, this could be the brief conclusion of summarizing the results of this year’s competition, culminating in the awards ceremony that took place in an excellent atmosphere at Dorćol Platz. Throughout its 65-year-long tradition, the Association once again had the opportunity, honor, and pleasure to summarize this year’s activities of our colleagues, verified through the regular annual competition, confirming the value of the festival itself, the only national industry festival in Serbia, as well as the sense of togetherness embodied in this association.
The list of winners can be viewed here.
