Cannes Lions International Festival of Creativity brings the world’s largest feast of the best that creatives around the globe had to offer in the year behind them. Each year, tens of thousands of entries are submitted to the festival, and only 10 percent make it to the shortlist, while just 3 percent leave Cannes with a coveted Lion award.
It should be obvious then that predicting the winners is by no means an easy task, but Leo Burnet has been making such predictions for 31 years now, with great accuracy (last year all of their picks took a Lion home). They stayed true to this tradition this year, and we bring you the 20 campaigns that they believe will celebrate at the Cannes Lions 2018!
- P&G Tide “It’s a Tide Ad” // P&G (USA)
https://youtu.be/doP7xKdGOKs - Nike “Breaking2” // Wieden + Kennedy (Portland USA)
- Orange Telecom “Now or Never” // FP7/CAI (Cairo, Egypt)
- KFC “FCK” // Mother (London, UK)
- Palau Legacy Project “Palau Pledge” // Host/Havas (Sydney, Australia)
https://youtu.be/X-aWWM6Zhpo - National Safety Council “Prescribed to Death” // Energy BBDO (Chicago, USA)
https://youtu.be/0jmDHoPUGKI - EDEKA “The Most German Supermarket” // Jung von Matt (Hamburg, Germany)
- Downtown Records “Live Looper” // BBDO (New York, USA)
- Audi “Clowns” // Audi (UK)https://youtu.be/UWKdI6qMUNM
- The Times “JFK – Unsilenced” // Rothco – Accenture Interactive (Dublin, Ireland)
https://youtu.be/4EY-gY3PQYs - Mars Wrigley Confectionary – Skittles “Exclusive the Rainbow” // DDB (Chicago, USA)
https://youtu.be/ExAZTG6XKrU - Cadbury “Mum’s Birthday” // VCCP (London, UK)
https://youtu.be/l0eEqeizNCA - IKEA “The Human Catalogue” // IKEA (Singapore, Singapore)
- Snaptivity “Snaptivity App” // R/GA (London, UK)
- Apple HomePod “Welcome Home” // TBWA/Media Arts Lab (Los Angeles, USA)
https://youtu.be/305ryPvU6A8 - Burger King “Scary Clown Night” // LOLA MullenLowe (Madrid, Spain)
- LADBible & Plastic Oceans “Trash Isles” // AMV BBDO (London, UK)
- Mars NZ – Pedigree “Pedigree SelfieSTIX” // Colenso BBDO (Auckland, New Zealand)
- P&G “The Talk” // BBDO (New York, USA)
- Nike “Nothing Beats a Londoner” // Wieden + Kennedy (London, UK)
