Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Agency of the Year, Wieden & Kennedy, takes the top honor for the third consecutive year—unprecedented since Ad Age began awarding Agency of the Year in 1974. Among its achievements: 21 new business wins including the U.S. creative business for McDonald’s; W+K’s Portland office evolved its Dream Crazy work for Nike into a brand platform celebrating women in sport; and its New York office grew the Ford account into one of the agency’s largest clients. As Ad Age’s I-Hsien Sherwood writes, “Few agencies have shown that they can iterate and reevaluate and continue to deliver culture-leading creative better than Wieden.”
Other top winners honored in the A-List include Droga 5, which takes the accolade of Agency of the Decade for its “big, brave ideas,” while TBWA/MAL is named as Creativity Agency of the Year for work including its “What happens on your iPhone” billboard campaign at CES. Meanwhile, adam&eveDDB is our International Agency of the Year after netting big name clients on both sides of the Atlantic, and Fernando Machado of Restaurant Brands International is named Brand CMO of the Year for his transformational work for brands including Burger King and Popeyes.