The educational project IAB Discovery, organized by IAB Croatia, has previously covered topics such as user attention, the MIXX Awards Croatia competition, and digital leadership. This March, the focus shifts to Digital Out-of-Home Advertising (DOOH). The Month of DOOH is dedicated to researching and promoting DOOH in Croatia, with its central event taking place on March 5th at 4 PM at Urania, Zagreb.
This event will bring together leading experts in digital advertising, agency representatives, advertisers, and media professionals. A series of short segments will offer valuable insights, including:
- The gathering will begin with an overview of the DOOH advertising market in Croatia, presented by members of the DOOH working group: Irena Andučić Selthofer (Real grupa), Dean Udatny (Go2Digital), and Marko Poljak (AdLuux), in a session titled “How to DOOH?”
- Davor Bruketa (Bruketa&Žinić&Grey) will deliver a five-minute talk, “The Case of Brigometar,” presenting the internationally recognized Brigometar project, a finalist at the prestigious Cannes Lions competition.
- A panel discussion, “DOOH in Practice,” will be moderated by Irena Petek (Studio Nexus), featuring agency and advertiser representatives: Marko Beljan (404 agency), Kristijan Kušić (Pro Media Group), Ivana Bilić (Atlantic Grupa), and Mia Lasić (Addiko Bank Hrvatska).
- Kamil Friebel (Splicky, IAB Germany) will conclude the event with the talk “pDOOH on the Rise!”
Attendees will have the opportunity to ask speakers questions about DOOH advertising and engage in networking and idea exchange afterward.
Participation is free, but prior registration is required via the provided link.
