Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The world is full of those who have something to say, and all we need is someone who knows how to listen to us – this is the main message of the new creative platform of the Barcaffe coffee brand.
This time, agency Imago Ogilvy and Barcaffe really listened to each other, and created a new campaign for the most famous Slovenian coffee brand.
Production of the TV spot was done in collaboration with a famous Slovenian musician, Rok Trkaj, whose unique musical style complemented the whole story.
The campaign was launched with the TV ad, but the full scope of the platform includes other communication channels, such as interactive banners, citylights, a microsite…
“This is one of those campaigns where you feel that you placed the brand where it naturally belongs, and that you got just right what is important to people. The world is indeed full of selfish people who only want to say something, but so few people know how to listen. Barcaffe is one of those who listen, someone who is open for any topic for years. There are two potentially happy moments in every campaign. The first is when you come up with the idea, and the second is when the client recognizes it as good. This is one of those campaigns,” said Igor Mladinović, Chief Creative Officer of Imago Ogilvy.