There’s only a few days left until the start of the Content Experience, the first content and digital marketing conference in Serbia, organized by the agency Represent Communications. One of the important topics that will be discussed on 3 and 4 October in the Metropol hotel in Belgrade will be influencer marketing.
Danica Kombol, CEO of Everywhere, the lead agency for influencer marketing in the US, will speak on this subject, while most influential local YouTubers, Instagramers and bloggers will also gather for a panel discussion that will explain what kind of content really works, why something is effective and something else is not, and how they create content.
Danica Kombol works with clients such as Macy’s, Cox Communications and Domain.ME. She founded a network of bloggers Everywhere Society in order to strengthen the numerous award-winning influencer campaigns. It’s interesting that the agency has also secured a place in the Guinness Book of Records for the most shared message on social networks, for campaign #BeatCancer.
Danica began her career in Seame Workshop and was included in the international version of the Sesame Street. After that, she became a successful television producer, working on well-known shows like Saturday Night Live, Kids in the Hall and the VHI. She also writes a blog on trends in social media and entrepreneurship at Cox Blue. She is also a regular at social media conferences and global forums.
