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Science-fiction TV channel SYFY has gone through a rebranding in France, and on that occassion agency BETC Paris has created three films to promote the new image, with the tagline „We are all science fiction fans“.
The campaign rests on the idea that “science fiction is a state of mind and it’s lurking everywhere for those who want to see it”. Spots below target all science fiction fans, taking them through mysteries of strange blue lights in the night, adventures in outerspace and a dark rainy cemetery.
“Sci-fi lovers like myself, we dream of science fiction being a real thing, present every day in our lives. That said, looking at the world today it sometimes feels like we’re living in a bad sci-fi movie and we’re better off watching SYFY than the news!”, said Stéphane Xiberras, CCO at BETC Paris.
The films were produced by Standard (Iconoclast) and will be broadcast on over 20 French channels.