The WARC rankings are compiled by combining the results of the most important global and regional marketing effectiveness competitions, as selected by the industry itself.
Ranked first in terms of effectiveness are:
- #1 Campaign: ‘ADLaM: An Alphabet to Preserve a Culture’ by McCann New York for Microsoft
- #1 Creative agency: Leo India, Mumbai | Independent creative agency: GUT São Paulo
- #1 Media agency: Wavemaker Mumbai | Independent media agency: Fundamental Media Boston
- #1 Network: Ogilvy | Independent network: GUT
- #1 Holding Company: WPP
- #1 Brand: McDonald’s
