Cannes Lions has announced that WARC, the global authority on advertising and media effectiveness, will become a part of its digital offering The Work following its acquisition by Ascential.
Cannes Lions customers will now be able to unlock even richer analysis and benchmarking for their marketing campaigns, from conception to analysis. WARC brings expert guidance and insight on marketing effectiveness to Cannes Lions. In time WARC will come together with Cannes Lions’ The Work to form a digital product that spans creative excellence and marketing effectiveness.
Launched in May this year by Cannes Lions, The Work is a unique digital platform that enables businesses to access over 200,000 pieces of Cannes Lions-winning creative work, allowing customers to intelligently access the world’s greatest examples of creativity, as well as the data and insights surrounding it.
WARC, a long-time partner of Cannes Lions, is a global digital subscription service offering advertising best practice, evidence and insights from the world’s leading brands. The core focus of the business is for brands, agencies and media platforms to understand, measure and maximise advertising effectiveness across all channels.
