Campaigns for Ad Council, David Sheldrick Wildlife Trust, IDFC Bank and Pril are the top winners of the Effective Innovation category of the WARC Awards, a global search for next-generation marketing effectiveness.
The Grand Prix has been awarded to agency 22squared for its ‘7-Seconds Resumes’ campaign for Grads of Life, an initiative run by the Ad Council in the US, which worked with unemployed young people to create short videos that showcased their skills, changed perceptions, and helped them into work.
A total of 13 campaigns from around the world – 1 Grand Prix, three Golds, four Silvers and five Bronzes – have been selected as winners in the Effective Innovation category which recognises innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results.
To see the winning case studies in the Effective Innovation category, please view here
