Last summer, Višnja Pevec made a comeback to the showbiz with the new hit song, the Black Cherry, with which Heineken Croatia and Bruketa&Žinić&Grey promoted the new beer of Karlovačko brewery – the Black Cherry.
The spot ran on CMC and radio stations, and reanimated this unjustly neglected pop icon, who on that occasion stated that the song Black Cherry brought her back to life, and that the lyrics by Vanja Činić touched her soul.
Recently, the Black Cherry hit the market in can packaging as well, and we were treated with the follow-up campaign, based on the same communication platform.
This time we follow Višnja Pevec as she prepares for a night out in a daring fashion outfit, worthy of a pop star, and tells her sceptical Zdravko that he shouldn’t be a “can” (local slang for conservatives).
