Vienna osiguranje insurance company is saying goodbye to 2018 to the music of Radetzky March. The management of the company, which is one of the leaders in life insurance segment in Bosnia and Herzegovina, has recently started a new era in their business. With the new name, content and visual rebranding, Vienna osiguranje has also completed the integration process into Vienna Insurance Group – the largest insurance group in Austria, Central and Eastern Europe.
“The choice of the new name was not difficult – we unanimously decided on Vienna, because it is the seat of our group and it is the city that has been holding the title of the most desirable city for life for a number of years. With the new corporate identity, creative solutions as well as the attractive TV spot in the rhythm of Radetzky March, we brought professional freshness to the insurance market in Bosnia and Herzegovina. At the same time, with the opening to social networks, implementing an online shop, providing possibility of making insurance claims online, innovative insurance products and digital sales channels, we are building more effective ways of communicating with our clients and partners, and offer higher quality services,” said Sabina Mujanović, CEO of Vienna osiguranje in Bosnia and Herzegovina, and winner of the recognition for contributing to the development of insurance industry in Bosnia and Herzegovina, presented within the Women of the Year awards.
Focus on promoting prevention and building a healthy lifestyle remained in the focus of the company’s strategy, so the slogan “Today for Your Tomorrow” has remained unchanged. Although it is difficult to differentiate in the field of life insurance, this insurance company has managed to profile itself as one of the leading life insurers, which was crowned with the Best Buy Award for the best price / quality ratio this year.
