Vegeta, Europe’s No. 1 food seasoning and one of Croatia’s most renowned brands, has recently lit up the legendary Times Square in New York, the global epicenter of advertising and a stage reserved for the world’s leading brands.
This activation further confirms the global strength and recognition of Vegeta, a brand that has, over more than 65 years, become an indispensable part of kitchens around the world. Vegeta’s presence on Times Square symbolically reflects its position as a brand that connects flavors, cultures, and generations, proudly carrying Croatian quality onto the international stage.
“The Vegeta campaign on Times Square is a strong indicator of the brand’s growing presence in the world’s largest market and the result of the dedicated work and collaboration of our teams both in the market and at headquarters. At the same time, it reaffirms our commitment to the strategic goal of making Vegeta a globally recognized brand,” said Krunoslav Bešvir, Podravka’s Executive Director for Business Programs and Director of the Culinary Business Program.
With this project, Vegeta, a brand that inspires consumers in more than 60 countries worldwide, further strengthens its position as a modern culinary brand, a leader in innovation, and a symbol of top quality.
